Whoomp! There it is - DC Glenn Interview

Transcript

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Yo yo yo yo yo, thank you for tuning in to another episode of the culture this your boy Jeff being accompanied by my man Anthony and resident guests, Mikey Shi, because we have a very, very, very special guest today. This man is a platinum selling hip hop artist. Back in the 90s when Platinum albums was a thing when platinum, you know meant something. If you're not if you weren't around in the 90s you would know this man from the scoop dad is Geico commercials.

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This man is the brain supreme of tag team. Party on party people.

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Let me hear some noise dc in the house. Jump Jump. Rejoice, DC Glen. Thank you for joining us today man.

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What is Good Friday.

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rolls going on. on top. I got me i o party on Parkview live to hear some noise. No, that one line in the house who destroys the whole city of Washington DC.

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thought I was from DC and that's why I was big in DC off the bus.

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I was gonna say that's what I thought forever. Like I really like understood. I was like, oh, man, it's a question mark aside.DC is pappan.

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Mr. Glenn is the first and only rapper in hip hop history. To use the word derriere in a rap song.You might be the only American to ever use that word period. Hey, man, we don't cause I had to find a word man. I said booty to marry.

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But you know, for me, man, that was that was about lyricism. You know, that's how it's amazing how I started rapping because I will be.

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That's how I started rapping man. I tag team was three people with me, Steve and Otis p. o. p went to the army. So we would all do lyrics. But then I just really took up the mantle of just really wanting to rap a lot. And I was at Sac State University. I was in college.

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And I was like trying to write lyrics. And it was just kind of a struggle for me. And then I was at the library. And I see this rock scene, this rhyming dictionary, and I stole that damn thing, right. And I stayed in class and I, I used that book for three years till I was stupid enough to go back to the library with it. And the sticker set it off and I lost that book, man. And that book was the genesis of my lyricism. Because whenever I needed the word to rhyme with something, or I just came up with different ways to write lyrics, you know, whether if I just take one chunk of words that rhyme together and just made all the right amount of that, or just to be able to use different words and associating you know, start using them as synonyms and start using the English language like that. And that's how I learned how to write lyrics, man, and I, you know, I've never looked back I'm, I'm a better writer now and I've ever been because I have different tactics. But you know, when you said that, that just took me back while back memories. I love writing lyrics.

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Man, I wasn't even aware that you guys were like, non curse word rappers like clean. Should I say we cut it but I mean, you know, it wasn't like, it wasn't abrasive, right? It wasn't abrasive. I mean, if here's the thing, won't there it is, is a song about us chasing.

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And everybody think it's the most wholesome, clean record theory that white people put

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playing? Is that all types of party?

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Hey, man, the third verse point blank gin and juice I drink getting bent and bent as I puff on Dang. Rock the mic.

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Oh, yeah, I crave skin. Rip shit. Final honey dip the definitive slam dunk it, stick it? Flip it in. Right. That'd be the below TY. That's it. Come on. Come on. Well, there it is.

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I'm done. Oh, that is the blueprint for a poor

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still sounded clean for some reason is still sound it

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is. It is graphic. And it is. It is all of that. But there is no cussing. And it's not abrasive is actually you can really feel it. You can be like that. If I had to go try to get me some. That's how I wanted to go. Right. And that's that's what I have so many lyrics that are like that, where I'm talking about the nastiest stuff, but it's just no custom

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DC I'm from I'm from Colorado as well. And yeah, I grew up in Colorado Springs, and when like my sixth grade dance, we had sixth or seventh grade something like that. But we had I was I tried to sneak I was like Colorado hip hop hat. And I was like, I'm gonna get naughty by nature on Nope, it got turned off. I like tried to I tried to put on like tribe got taken off.

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I put on 1/3 and everybody was like, Yeah, all the teachers like this is great. And instantly all those sixth graders were humping. I mean, everybody was grinding and our teacher our like nerdy teacher Mr. Bailey came on the floor like no, no,

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no, everybody. 12 inches away. 12

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inches but that song. It was okay with everybody.

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Buddha, Would you say that's Yes. That, you know, because we're from Denver, and why influence where, you know, we're coming from the beginning of hip hop, right? You know, like, just 80 to 8182, you know, Planet Rock, Pac Man, all the, you know, the alna, fish, all that stuff, you know what I mean? And that's what we grew up on. And it's just amazing how it all came together. But it was just us in the culture, you know what I'm saying? Because back then it was just New York and LA. So for us to be in Denver, and then I went to school at Sac. And then that's when I got introduced to all kind of music because I will order my records from Fresno, Frisco LA, New York 12 s dance records in DC, right?

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I want to buy records from all over the country. So I knew I basically was the internet back then. Because I could get any record because I knew how to get them. And then most of those records were white labels, right? Like certain wearing like black girls in the world, a number of trouble DJ Jazzy Jeff and Prince prince that was a street record. And everybody got mad at them because they thought they were cornball rappers. And I was like that was that was the hardest record in New York as a white label. Because back then that's what everybody was using samples from TV shows and stuff like that. So it was dope that they use I Dream of Jeannie.

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Hmm, right? It was accepted.

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Right? But two years later, once all that went by the wayside, and they put it back out again, it was like, What the heck is this? That shows you how fast it changes. Okay. So I'll

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keep trying to remind people that will and threaten what to call it was where the first rap Grammys.

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They even go back for that they, you know, they they wrote came up with Shan and came up with Boogie Down productions.

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They came up with audit, you know, Shantae and all them. That was all that era, right? And I had every record, and that's what influenced me. And when I moved to Atlanta, we still were making hip hop records, but I realize that when Atlanta booty Shake, I can't, we can't go never get out of here if we don't make some better shake.

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And, you know, I went to Steve, I was like, yo, we got to make some up tempo stuff dog. And he's like, man, I love his bass music man, but I don't know how to, you know, I don't know how to make it. And I was like, amen. It's hip hop. It really is the essence of hip hop because to me, the essence of hip hop starts with Planet Rock, because that's when the BB boy era started. Right? That's when all the dances started. That's when the breakdancer started Planet Rock bed. I said think planet rockin Egyptian lover. Because that was on the west side, West Coast. Jepsen lover, Dr. Dre, Jamie Jupiter, Dream Team, all those cats. They were doing up temple, same thing. Right. All inspired by Planet Rock, Kraftwerk all those groups like that. So we had a very good education on the big in the beginning of hip hop with just the records that made hip hop what it was. And we just went back to the essence and Steve put that and now have a booth there it is I was working on I had Brian books full arise trying to match it. But we never really did up tempo record and won't there it is fit. And we recorded it. And I was working at a club called Magic City at the time. And I was the head DJ, there we go. I know you weren't afraid. I was working. I was working in Magic City. And we went to steel was it was a 92 August came and I dropped the cassette in what I've got set up. And to this day, that's the biggest response to any record I've ever had. And I've been DJing for 30 minutes

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who came up with the concept. Did you actually write that?

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Yeah. But it wasn't like a Manhattan Project and nuclear fission and whiteboards and all that crap. It was a song about us trying to get some ass on a Friday night. Because that's always trying to do it was 2223 20 you know, I mean, that's all you want to do. And I worked at the number one strip club in the world where I'm surrounded by 150 most beautiful women with big booties they all love me. What? So none of that womb stuff like everybody. So how would you start them? I was like, dude, I was already a star. Because I realized early.

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My hustle is gonna make every girl love me because it's just like, you know, teach them how to fish for real. And you teach them how to fish they love you.

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And you end up being a brother, they father a pimp, they cousin whatever you need to be to them you are and all those women that i've you know, little past 30 years all good friends of mine to this day, because we were all on the same side. We was getting this money, right? And the beauty of it is that I get I got to play my own records in the club. Right and not only was I at Magic City, which was the strip club, but the owner had another club called regular club called club Michaels. So I know everybody Deion Sanders. I know you know Dominique, everybody can la baby face, your own Bobby Brown dude, everybody that moved down there all my friends. I know everybody and I'm sick, but I didn't know and I'm just having fun. I'm young do having fun. And once I play whoop, there it is my hubris took over because I'm thinking every record I make as a hit record, but I but and I stopped playing it for a while. But then I start playing it again. And that time one of my reps was in the house, Alan Cole from Columbia Records.

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He was like, What is that? And I was like, that's my new record.

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He's like, man, give me that I'm about to send it to New York gave him a cassette. He says, You know, I get a call from Columbia Records, that I said, this could work for all the majors, I sent it to all the majors do the reps because a record rep is you know, you had New York yet LA, but then they'd have regions, Southeast regions that was in Atlanta, so they had reps that would give, you know, service, all the record pools, the DJs, and the radio stations.

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And I knew all of them well, and they all put in a word for me.

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And I got all the majors fighting over whoop, but they didn't know what to do with it.

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So nobody pulled a trigger. And I almost gave up. And I thought, you know, I talked to this late and Lisa McCall. She's worked in mercury. She's like, you need to talk to our bill, then but also know our bill. You know, at the beginning of soul music, there were three record companies.

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There was Philly International, Motown and Stax Records. I'll bail on Stax Records the year before and whoop. He put out a record called Daisy Dukes.

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Right? Yeah, right Daisy Dukes a by deuce. And it went go. And I was like word that somebody didn't know how to work this record. And I called him and took him about a week and a half to come back. And he called me He's like, what's up, brother? I was like, Who's this like, Mr.

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Bell? I was like a man tell you something to everybody been playing with my emotions. And I'm telling you, I got to hit record. I'm in the hottest club.

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I've been testing it. There. You need to sign up now. And it was like, All right, cool. I was like, Oh, you heard the record.

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And man said to me, brother, I got it here to record. I hear it in your spirit. Let's agree to agree. And I saw I gave my two weeks of writing city sign a messed up record deal. And then a month and a half, we was platinum.

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Oh, we tried to explain that people man. Like just over the history in Atlanta. If you could break your album or your song and the strip club, you know, you gotta hit like unquestionable. Like, it doesn't make them go off like that. I'm not to doubt doubt the importance of it. Like I said, the thing about that sound and that music at that time that you guys like, on the field, like, overall things like said that song based, like, you know, we are looking for chicks on a Friday night. But it's fun. And the thing that I think about when it comes to hip hop, like, if that part's missing, like, how many songs you hear in the radio, we just drive in, like, Yo, I'm just gonna come up here to eat a little sweet to it.

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Everything is gone. I like what do you think like, what happened to the fun of hip hop?

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I don't care, man.

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That's the type of fun. I still have my fun. Right? That's, you know, amen. I'm sure we probably wouldn't have arguments like this all the time, people, people, I get on podcasts I do about four or five days a day, man, just because I love to run my mouth. And and we're getting to this this discussion a lot.

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And they're like, man, don't you wish we could go back to the 90s? And just be where hip hop was? And like, No, I don't, right? Because it was hard then.

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And it's hard now, and evolves.

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And just because it evolves doesn't mean it evolves in the way that you want it to go.

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Yeah, but they need to pay homage to the old school is they don't respect the old schools.

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I'm like, dude, they don't even know how to touch with us. If they tried. They wouldn't know.

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They don't know. How can you tell? How can you expect somebody to do something that they don't even know how to do?

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Right? No, or should they?

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Because I know when I was making music, I wouldn't try to run back and pay homage to James Brown and Chubby Checker. And Isaac, he wasn't

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distintos either.

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You will, you will listen to me that Oh, you and

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I wouldn't listen to me. But I wouldn't try to make music like and I wouldn't like I need to go pay homage to them dues because they came before me. I just enjoy it. They might but and that's what these young cats do. But when you but but these are the cats to get old and better. They careers didn't go the way my mother wanted to.

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But I'm like that's your fault.

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Do you don't want to accept it that you couldn't do nothing? No more. Right. Hey, I've been hustling since day one.

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Everybody talked to me about man. So how's it feel to be back on top and be back in the limelight? And how's it build the resurrection and the resurgence of Atlanta? Whoa, whoa, this ain't that story. I never give a damn about Dr.

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Matt. I worked at Magic City at the beginning. Facts. I'm good.

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I've never wanted to be a star.

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I've been a star right? You don't understand. I've been a street star forever. That's better. And I carry myself a different way. The same is that story. This is a story of hard work. Perseverance, hustle, tenacity, never quitting, never giving up learning how to learn and keep on keeping on and playing offense. That's the end.

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you acquire things that make you masterful at all the things that you're doing throughout your life. And then all those things that you're masterful at serve you and then you keep coming up.

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You stay stuck. stressful and you end up shocking yourself because you do things you couldn't even think of yet.

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Right? I'm in a position right now that I everybody's like so what is this? What's what does the future hold for you? I have no damn idea because it keeps hitting me in the head every single day something new come up like, Yo you want this my DC you want this back DC you want this DC we got this opportunity See?

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And it's not because people giving it to me because I'm busting my ass and I'm hustling.

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And I'm figuring out how to stealthily get in front of the people that I need to get in front of to give me what I want.

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Right? And it's always been like that, right? You know, we talked about the Mandalorian earlier that came from my agent sit me down for acting. I said okay, so what do you want to say, you know, I was like, Man, you guys do a good job for me. I love my auditions. I'm doing a good job.

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It's great. No DC, but what do you what type of roles he was like? I'm good, man. I'm good as a DC what's your bucket list? I was like, oh,

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okay, wait, so you're not just be ready to do voiceover work for the Mandalorian we're

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just saying this. Like I said, You know what? I want to be in the Mandalorian I want to be in anything to Star Wars net universe because at that time, they had dropped out a new 15 shows I'm like, How the hell are you gonna do all them damn shows, at time all live but I like I want to be a part of it.

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So I need to start cast for that. That's what I want. JOHN fabro daily, all you need to come holla at me. For real? You missing one. Come get me. And obviously, I'll be yelling at every interview. I do. Good morning, America, whatever I just got here. Y'all need to come holla at me for real?

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Because I don't expect anything.

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But I'm gonna throw it out there. Right. And a month ago, I saw one of the biggest voiceover agents in the world. And now doing those type of auditions.

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There's like four or five things I want to talk about. I can't because I'm on a nondisclosure agreement. Because I kept hustling. I didn't give up. And I didn't listen to nobody, you know, and I turn you know, people's negativity toward me into some into positive fuel.

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That fuels me, keeps me hustling keeps me smart, keeps me learning how to learn keeps me doing the things that I need to do to become masterful at all this,

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right. So I mean, did your IMDb your IMDb credits were?

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It's bananas. Right?

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Like, I was like, holy shit. He was he bites his back. He's been in it. But but

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but the thing is, we're gonna come back in here for years.

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You know, it's a little misleading because all those were, you know, license deals that you know, they played me but still. Okay, well, who cares? Yeah, when people see my credits, they're like, Whoa, and then you see acting credits on there. Right? You see things that went man, he's an actor to what? You see the Geico thing on, like, the sheer magnitude of the things that are on that list. Tell us how to

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get a Geico gig came about like, does the record label for you to the Geico call your direct?

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I'm gonna tell you, it goes back to the 2011. Right?

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I'm at I'm at a strokers I'm at strokers. Now, right? I get a call from the cloud. I like DC.

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This is one on line for the phone. She won't get off the phone. I was like, man, which one of these happens out on? Oh, man who's calling me. Right? And I goes like, Look, whoever said you got call me in the morning, call me at this number. And she's like, please just I'd like to just call because record about to go off. And it was a reporter from the New York Times. And she was like, DC.

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Have you heard? You know, have you read the Gawker article?

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Like, what do you mean? Like, the whole world thinks Barack Obama was in your video music video? Because they took a frame of La snow and it looks just like Barack Obama, a young Barack Obama. And a whole everybody does. Yeah. Does.

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Everybody was tripping on that, like what? And they were, you know, back then they were trying to use anything against them. So they would just get we was getting calls we did do did press for a whole week. We just we just sat in the studio while every major network was just asked us questions about it, right? And at the end of that, we

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just lie and say yes, you're like, yeah, Asbury

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woods. We played it.

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We played it, you know, I mean, but this season, we were at the top of the we were at the top of the game of press, right. And at the end of that week, I had nothing to show for it. And it pissed me off, right? Because I missed out on money. Because I didn't have a web presence.

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Because people couldn't find me, because I asked so How'd you find was very hard to find. Like it should have been hard, hard, hard to find me. Right? There's 2000 live beginning all the social media stuff, Instagram, all that. So I was like, that's what started my SEO career. I said, this will never happen again. And back then, you type in tag team. It was all wrestling. You type in tag team today. It's all tag team. And it took me 10 years to get good at SEO, and to be able to rank for pages on the first page of Google and understand all these algorithms and understand how the game is played. And then I put that street pixie dust on it, no matter Take it to a whole nother level, right to where it serves me and I can get the things I need out of it. So now I get a call from my agent during a pandemic. And they're like, hey, DC, congratulations.

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you booked the Geico commercial.

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I was like, no play my motion smoking. I need an audition for Geico commercial. What you're talking about to like DC. They want you I was like, What are you talking about? She's like they said they want to tag team I want to book tag team for Geico. I was like, Oh, shit tag team. I want to check the tag team phone because it's connected to we got dedicated line. And their message was from Geico. And then what happened is, because I know SEO, and I fill out all my breadcrumbs correctly all over the world.

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They went to my IMDb seen all those credits, found my agents call my agents was like, we met with them. What's up, and my agent called me and I could have said, Hey, thank you appreciate the call cuz I knew they called me. But I was like, This is synergy. Let your agent make the deal. Because your agent is your agent for acting. This is perfect. You ain't got to worry about nothing, because they already get you bread. And my agents put made that do and it is most lucrative deal I've ever made in my life.

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And it's just a good commercial two, three year old son, sprinkles.

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My buddy does dude. It's like there's a

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reason there's a reason why that commercial is like it is because at the beginning of it, everybody was like DC man. No, you have you got this Geico commercial cause like, not really. I was happy for two days, but then I knew I had work to do. Because Well, you know what a Geico commercial is. And when salt and pepper did, there's 2014 day and stop Turin till the pandemic. But we had a pandemic, I ain't gonna be able to do no shows. How am I gonna get this bread? So I'm like, you know what, I'm not gonna quit. I'm not gonna be happy. I got a Geico commercial and try to be like, Yo, I'm in.

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No, I'm gonna take these lemons make me some good ass lemonade.

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I'm gonna start me eliminate company. I'm a franchise, eliminate company and I'm gonna sell it for $20 million. That's my mindset. And I start preparing. And I said, I'm an actor prepare for this. I kind of just walked in, but what we're doing, but you can tell the people who are fish out of water when they do it. And they didn't prepare. You just know what type of commercials those are I prepared? So I said, Okay, what are we doing is like we got to do soup. There it is. I'm like, cool. Make it flat.

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Whatever it is. So I'm scrolling trying to find you know, the Seinfeld episode of The Soup Nazi so I can get you know, so I can hook it up. And then it kind of acts like no, no, no, no, we're gonna do ice cream come to scoop. There it is. And I was like, Oh, yes, word. And it took me back to my childhood because my father used to put them eggs and that sugar and that vanilla and milk in a bowl. And we like get it ready. And we go get the little cylinder and we'd have the cylinder with the he put stuff inside. And then we'd have ice with the ice box around it.

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Then crank five minutes, my brother crank five minutes, and then 20 minutes to kids eating ice cream out the cylinder, homemade ice cream. And I wanted that commercial to be the essence of my childhood to where kids will look at that and say, Mama, I want to party like that.

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We're and it ended up being we're big kids, little kids, old kids, black kids, white kids, right kids didn't everybody turned into a kid on this commercial. But what I did is I started preparing. I said I want to have six or seven things that I have in my pocket. So wonder because the director always says so what do you guys got? And I'm like, that's what I got. And we had our production meeting. And I was like, Look, I got somebody like DC whatever you want to do.

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We don't I was like word I say I want to fabricate a spinner scoop, but I couldn't find a by booth. So with that we don't have to do that. It's like no, no, I'll be done tomorrow. I was like, we're cool. I was like, Well, I know kids love sprinkles. I don't know why they love sprinkles. I just know kids love sprinkles. So we got to have a ton of sprinkles on to the South Bay. I'm gonna do the LeBron James LeBron James sprinkles. I'm gonna do sprinkle food fight you got to do this we got to do that. And I said we do this little dance down south called the ATL so the whole south east or North represent for the southeast. And then you know we're gonna make this like a Tag Team Concert. You know, maybe we go dress like we dress.

00:24:16.829 --> 00:24:45.180
We ain't gone we had a discussion where I was had discuss what I was gonna cut my beard or not. And somebody was like, you need to put some you need to put some black and I was like nah, dude, no, we don't know why. Everybody, you everybody that do that. You know they do that. That defeats the purpose. And I say You know what? I'm keeping them. I said, Look, you can never go wrong with the Frankie Beverly. Right.

00:24:40.289 --> 00:25:13.410
And I've been in the Frankie Beverly. That's what I did. I cut it short. khepri Greg kept it clean and was like, let's roll. We got to where we wanted to where we did everything we want to do. We shot it we had energy the whole day. It was the bomb. We finished it and then it was like cool. Let's wait see what happens. They gave me that commercial man and I tried to find fault with that commercial I could not find only thing I could find is that me pointing at the ice cream was a little off on the last thing that I could find, right.

00:25:10.200 --> 00:25:16.289
And then I really knew I had work to do. So I was like, I'm about to kill publicists. Cool.

00:25:16.650 --> 00:28:07.440
And I would we had meetings with Publix. And I was like, well, we don't kind of know what to do with this a commercial we've never done a commercial for and we're in a pandemic, and everybody's working wrong. Good, thank you. I appreciate appreciate the meeting. But I'm like, whenever I get stuck, see, I have tactics, man. It's called learn how to learn hustle tactics. Whenever somebody tells me, I can't do some whatever, I get stuck wherever things get hard. I join an organization or society or an association, because organizations are filled with people who have been working a certain profession that they love for 1020 3040 years, they work to make their profession better. Right? So I joined the public relations Society of America, you know, prsa, right. And I'm gonna be modeling damn poses, since y'all can't do none for this role. And two days, and I'm on a zoom call with the CEO of this publishing company, right? Because publicist company PR company, and I raised my hand, I was like our press releases relevant because I know what they are, because I don't, but I'm just I need that validation because it feel good sometimes. Right? And, you know, didn't didn't just try to network, right? And they were like, What's it for? And I was like, Well, I'm kind of featured in a Geico commercial called scoop. There it is. And I'm looking at the chat and I'm like, wait a minute, Danny him it is looking. I love that commercial. My kids love that commercial everybody. And I blew up the entire Thai chat blew up the whole zoom call and the moderators eyes were getting big and I was like, Okay, we got to welcome DC to the Georgia chapter in our mean, prsa we don't talk about the Geico commercial halfway, but right now we're gonna get back to this question. Our press releases are relevant and the CEOs I'll never forget CEO said he doesn't like yes, especially now. Because every story the whole last year was COVID. The whole last year has been political. And you can only watch so much Netflix everybody don't his Netflix style, you can only watch so much movie Hollywood hasn't been able to shoot so there's no new stuff coming out. And I hear you guys come down with sprinkles everywhere. Spinning schools dance and DC your smile Oh my god, y'all smile these because she knew. And she was like, course you got the course you want to drop that press release, there's gonna do well. And only if you've dropped that press release is going to well, you need to go here to get in front of all the publicists you need to go here to get in front of all the TV talk shows you need to go here, get in front, all the podcasts need to go here to get in front of all, you know, everybody else, and you need to make sure your pitches like this. Well, she gave me an entire breadth of her hustle and her existence and her professionalism in her field in 10 minutes, and I have not looked back. And it is opened my life up to things that I never thought possible. And it is the reason that you and I are talking right now.

00:28:07.529 --> 00:28:17.490
What I'm calling a consultant. I didn't want to start an ice cream company. I'll do it tomorrow with you. Let's do it. scoop it up.

00:28:17.819 --> 00:28:22.380
See, that's one of the things here it is. That's one of the things I can't talk about.

00:28:19.980 --> 00:28:22.380
Right? You got

00:28:22.380 --> 00:28:23.339
to let me in on that.

00:28:23.369 --> 00:28:58.079
That that that's got to be that's about to be bananas, right? But that's what I do. Yeah, man. That's what I do. And because of the PR, I do these so much, and now figuring out things for myself. Like I really appreciate y'all having me on because every time I talk, I figure out three four new hustler hacks, right? Or are you hash things out? You know, you collaborate with people, you talk and you're doing different that you're, you're filling each other, you're seeing where you go, you understand things, you're meeting new people, you're doing all these different things, that we should all be doing a society together to come up to get there. And that's going to

00:28:58.170 --> 00:29:12.839
right, and that's going to bring in my next question, because I probably already know the answer. I was gonna ask you do you own your masters and royalties because I was under the impression that Geico, for example, had to go have to call the record label to get permission on a song. You know what I mean?

00:29:13.079 --> 00:30:47.819
Now, here's the beauty of it. Here's the beauty of it, because it went away wit, my agent took her off. See if I ran up on a record company might not have went that way. But my agent came and did it. And they made they made all that stuff happen, because I had explained to them the whole 20 year lawsuit and all the legal battles and everything. And that was like a two hour conversation. And once I told them what the game was, they went and they did their magic, and record companies happy goggles crappy and I'm really happy. Right? And it was, you know, because we were, you know, our legal battle stopped in 2017. And we prevailed but it was at a cost. And, you know, I never really cried over this bill. Milk, you know, because the record company went bankrupt and other record company bought it out of bankruptcy and then they bought took something they weren't supposed to take in. And now these two webcams are fighting, we're in the middle, and I was like, I'm gonna let them blow themselves up and I'm just gonna be a paralegal and just make sure I get all the discovery because I normally get my day in court. And I looked at the glass half full as opposed to half empty, you know, back then that's all I could do. But Fast Forward 20 years, because I that due diligence, and because of that hustle, and making sure I was organized, when we had to fight, found a lawyer, beautiful lady and gave her this big box, save me half the money on my legal fee. Because I did all the research, I had all the paperwork, I put everything in Oregon organized, they came up with five or six ways for us to prevail. And we prevail, right.

00:30:43.109 --> 00:31:38.430
You know, it was out of court because I got depressed after that, because it was like what you got to do now? Right? It's over. You know, and because that is stopped our career in like to me in like 1997 98 because I was about to put out another record and then you got to record kind of talk well, you know, you owe us money. Well, you know, week you can't do that. You know, I went about to do that. And they got loan money. And I got long money. I thought tonight and hat till I had shortland. Right. So I had to go back to work. But that was cool. Because I'm a DJ, I'm a DJ first. And I'm still DJing at the biggest clubs in the city. I'm still DC the brains praying because I never stopped being who I am. I carry myself different. I'm not a star on DC, right? And I educated myself out started running my life like a corporation. I became a licensed commodities broker. I started trading forex.

00:31:38.700 --> 00:32:04.259
I learned about finance. I tried to start a hedge fund. That's another hustle. I learned how to hustle tactic. I didn't know not about a hedge fund. So I start calling hedge fund managers and I'm DC and Brian's premier tag team, you need to holler at me because I got Deion Sanders and Dominique Wilkins in all these Falcons and all these stars down here. And I can manage their money. What, like come on up to New York, we got a meeting for you. I didn't meet the New York, LA Las Vegas and San Francisco.

00:32:04.619 --> 00:32:09.240
I'm in a board room in Vegas.

00:32:04.619 --> 00:32:36.299
Still don't know what has been really dove. But I'm acting like I do like, hey, why should I let y'all manage my hedge fund, like all DC because we do this, our returns are this and this and that and this and this and this, and blah, blah, blah. And what they didn't realize is that while they're pitching me, they were teaching me learn how to learn, right? I did that four rounds, and I understood what a hedge fund was. And I did I never did it because I knew that I couldn't get away with it.

00:32:33.809 --> 00:32:39.690
Because that's a that's a monumental task. And I was still I wasn't prepared to do that.

00:32:40.109 --> 00:33:19.950
And you can't be messed with folks money like that if you don't know exactly what you're doing. But there are collateral sprinkles when stuff like that happens because 2000 I didn't know anything they were talking about on CNBC but 2002 I knew everything they were talking about CNBC. There, I started running my life like a corporation. I said, I'm running live like Corporation got my credit, right? Got corporate credit, then I knew how to start investing the right way. And you do it slowly over time. And then I say, Well, let me put a business plan together for my boss at this club I'm working at and then be invaluable. Because I'm not just a DJ, I'm you're like, Man, I'm your sound man. I do your flyers. I do your voiceover I do your radio spots.

00:33:16.529 --> 00:33:28.140
I do your television commercials, I do your fashion photography for the girls, I get you on all the magazines, I do all these things. And now I'm invaluable to you. So pay me

00:33:28.200 --> 00:33:29.130
in a Swiss Army knife.

00:33:29.160 --> 00:33:43.170
And now. Yeah, I'm a Swiss Army knife to me play anybody that I deal with. I'm a Swiss Army knife. And that's why I tell people who are pissed off about the jobs and stuff was like you need to do everything you can to learn every aspect of that job that you hate, because you ain't doing it for them.

00:33:43.289 --> 00:34:14.369
You're doing it for you so you can have a better transition into something better for yourself. And it has worked for me like clockwork. And then not only does it work for me like clockwork, and that says but now I'm like, well, I've done the radio spots. Let me get serious about voiceover let me get serious about video editing. Let me get serious about fashion photography and retouching and all things that I know how to do that I've gained mastery over because I was doing it while I was at the job. Right now all these days everybody's like you ain't making no money doing it.

00:34:12.510 --> 00:34:50.760
You ain't doing this and it's like yeah, yeah, you Matthew jack of all trades, master of none like Yep. But if you hustle hard enough, hustle long enough, learn how to learn and play offense. Some of those trades you become masterful, and they serve you and once again, that's like one of the questions I was gonna ask you and again, you're answering the questions that I'm going to ask you because I was gonna ask you how do you have to reinvent yourself after you know the success well dries up? And you're basically answering and just dip your toes in everything you know, I mean, not but but that but there's a method. You don't give up. You okay, one, his main thing, don't give up.

00:34:47.880 --> 00:34:54.750
Whatever you start, don't give up. It might take a lot. I started voice over 2009 right.

00:34:55.199 --> 00:35:09.269
And I was going to New York, LA coming back to Atlanta. We're going to New York la go to LA New York. And it was hard. And I was like somewhere on these coaches because I learned because back then I thought it just worked there it is my way through anything because of who I am, right. But I was wrong.

00:35:09.719 --> 00:35:16.679
You asked how do you reinvent yourself or sometimes in life, you get thrown opportunities.

00:35:12.329 --> 00:35:34.409
And people often ask me, so how was your pandemic and I was like pandemics greatest thing ever happened to me. And on the other side, I lost people. And it was bad for me too. But it's the greatest thing that ever happened to him because it forced everybody to stop at the same exact time. And now, we are all in the Serengeti together, we

00:35:34.409 --> 00:35:36.269
started this podcast because of the pandemic.

00:35:36.418 --> 00:36:21.778
And think about what you're going to be predator prey. Right? What are you going to do? I was like, what you're going to do, can do shows can't do this. Can't do that. But I can do this. Yep. Because I never quit. And everything I do, I record, every class, every acting class, all of my record, and I went back to my first voiceover class 2009. And it was gut wrenchingly heartbreaking, because I had to listen to my 10 year ago self talk in a conversation and realize that I was the one getting in my own damn way. And at the same time, it was inspiring because now because I'm an actor, and I'm a voice artist, I know exactly what the coaches was trying to teach me. And realize I had the best coaches in the game I had to do was go over everything.

00:36:19.559 --> 00:36:41.398
I'm like, I'm reinventing myself. And I could do this first voiceover script that I did that's making my skin crawl over. And when I did it, it was angelic. Because the first time in my life I had mastery over my voice. You know, what I'm saying is like, you know, now this week on NBC, they can't touch me, dawg.

00:36:41.429 --> 00:36:43.440
How are you gonna do workflows, man?

00:36:44.489 --> 00:36:50.639
I'm saying I can't touch me. You don't I'm saying that. Like I've been training I've been putting in work right?

00:36:50.670 --> 00:36:54.780
And I went through 42 hour sessions I organized everything.

00:36:55.170 --> 00:37:09.599
And for the month of March 2020 when we all thought we were going to turn into zombies and start eating each other. I reinvented myself and I got good a coke. I got good. Voice over because back and start booking and sleep because back then.

00:37:10.050 --> 00:37:36.750
Everything is we're all in this together. COVID right. Every commercial. Yep. Was that then I get a call in April from my acting coach in LA DC. I got a movie for you on casting. Can you get to Nebraska I'm like Yep, I got a hazmat suit. Let's roll. And I go to Nebraska I shoot my first movie. Then two months later I shoot my second movie. Then I get a fall campaign voiceover for Publix.

00:37:31.559 --> 00:38:05.639
Then I go grocery store then I book a Tyler Perry house pain episode. And then here come back. And now I've done four things since then. I'm telling you 2020 is the best year of my life and it's because I didn't quit kept playing offense. And I didn't worry about it. See most people you know instant gratification we all know what it is it don't work you got you know you don't plant a seed in the dirt and sit down and look at it and like okay, so you don't need you to grow I need to see to grow grow wanting to grow and see mantasy don't work I quit

00:38:05.849 --> 00:38:15.690
but that being said, I mean can you rock and an artist ride the wave of like a hit song forever? Like one hit song can can an artist milk that like for the entirety of their of their life?

00:38:16.170 --> 00:38:52.650
Oh, no, man. I know I've tried to I have because we always do show right? We do. We do. You know we do five six shows a year but the NBA halftime show sort of lucrative right? Or we get on you know this movie or we get on that movie. But it depends on the song but our policy here's the thing, right? All the young cats even though cast like DC put me in the game, you know, put them Dude, I was like first of all you do that no more what you're talking about, man, but I know you know somebody that can put a put me on and I'm like, you know what I can help you. I say give me an email. I'm gonna send you a file. It's got a book in it.

00:38:48.570 --> 00:39:03.030
If you don't know, you know, if you don't like to read it don't know how to read that. I got a video in there for you. Once you look at that hit me up and then we'll talk about I'm about to give you the whole game because I know you ain't gonna do it.

00:39:00.360 --> 00:39:05.730
It's too much. And I can tell you 98% of people do not call me back.

00:39:05.940 --> 00:39:07.800
They don't want to put in the work but my handouts

00:39:07.949 --> 00:39:16.440
but yeah, but and I'll ask them to do is just to go through one thing but the people that do I got one cat His name is Cordell. He's Army veteran.

00:39:13.710 --> 00:40:18.809
Afghanistan suffers from Post Traumatic Stress Disorder, but he can wrap his ass off. Because he's talking true St. grap that he's lived in, in in foxholes, right. And he was like, I got to go. And he did it. He's like, man, I read it. I tried to understand but it's a little confusing to me. I was like I got to do because I know you tried. Right? That's all I need to know is that you try. So I put him on game and I told him what it was about. And he was like, okay, but I still I still trying to figure out how this plays in like don't need to go to the clubs and Donnie I was like No, I said, this is what this does. You understanding this is that I have given you the back end first. I have given this to you. I've given you the knowledge of What to do when your record fades when all the girls stop messing with you, when the record labels don't think you could do it anymore, I've given you the back end because I've made it possible for you and never to get taken advantage of in this music industry, because I've just taught you about music publishing, this is the most important part of your rights.

00:40:19.139 --> 00:40:27.960
So you know everything about it now that you should never get taken advantage of. And I gave him the next piece of game. He's like, Well, how do I get shows?

00:40:25.860 --> 00:40:37.289
I said, Well, I'll tell you how I did. Because, you know, I'm trying to, I want to start, you know, I retired from DJ and two out of 15. I'm like, I want to do shows again, I want to do like, a bunch of shows.

00:40:37.289 --> 00:41:49.409
Everybody's like when like trying to get on everybody's roster. Like, yeah, you only got one song, what have you done for me lately? Blah, blah, blah. And I'm like, Okay, what happens when somebody throw a roadblock and join the organization, I joined the international entertainment buyer's Association of America. When it comes to concerts, you have your tears, you have your hierarchy, you have the top, which is your buyers, these are the people say I want to do a concert series, let's get this going. Then you have your venues where we gonna have it at the stadium, we're gonna have it at an amphitheater. We don't have it at a theater. Then you got two big boy promoters, which is Live Nation, our heart radio, there was a sponsor these concerts, then you have your mom and pops, promoters, which the ones that tell me that they can't do none for me, because I've only got one song, then you have your managers, then you have me. I effectively cut out the middle because I went to their convention 5000 strong, meaning Chubby Checker beyond black dues. And this convention, I'm with all the buyers of the entire entertainment industry, from tribute bands, to casinos, to rodeos, to Ice Capades to everything. And I got a big old 130s t shirt on, I got my business cards, and I got my pitch together and I start hustling. Hey, how you doing?

00:41:46.230 --> 00:42:02.610
I'm DC from tag team might have heard the song whoop, there it is. Yeah, where did that song is like, What are you guys doing these days? Well, I got a clean 90s nostalgic rap show. And we're just looking for, you know, we're looking for gigs.

00:41:59.489 --> 00:42:48.119
And the fact that I said clean first, I watched their ears perk up. And the one thing that everybody thought that was my weakness turned into my strength. Because they were like, we could put them in the middle of the show, and pay him what they want. And we gonna bring energy to the show. Or we can have him just do an appearance here, we can just have him do a corporate event, or we can have him do a fundraiser, or we can have him do this, we can have him do that because we just want the song and I flipped it on theirs. And now all those same promoters that were telling me I only got one song not a beating down my door trying to get trying to put us on. And then we started doing we went from five shows a year doing 15. And then we got on tour with promoted that wanted to have us on tour he gave us 10 more days now we got 25 shows.

00:42:43.739 --> 00:43:03.329
And now it's but now I can do as many shows as I want a year if I want. Because I'm in an organization where I know all the buyers, I go to all their network things I meet all these people that will probably never give me anything but I don't do it for that there is no quid pro quo. I just throw it out there.

00:42:59.280 --> 00:43:48.960
Play off, it's if LeBron choose 20 shots, is he gonna quit? No, he's gonna shoot 20 more. If you don't make them, you're gonna shoot another 40. But then he's gonna make one. He's gonna make two. And he's gonna make 50 names on win five championships, and we're gonna just be looking like down, right? Because you don't quit, you give up, there's gonna be bumps in the road, but you can never quit. And that's what I did. So it's like, I teach people. The things that I wish somebody had told me when I was a young brother. Right? I wish somebody my father and my mother raised me perfectly, but they couldn't have told me what the snakes in the music industry do the young kids. You got to go through that everybody's been through it. It's how you come out the other end, some people are blessed enough to where they got people that can get them out of it. Some people's everybody's situation is different, right?

00:43:49.230 --> 00:43:51.750
But everybody goes through it.

00:43:49.230 --> 00:43:54.090
There's people that have never been paid. But I act because

00:43:54.659 --> 00:44:08.699
but I asked because, um, there's people that you know, had a one hit wonder and we've never heard again, like the Baja man, they've been riding that Who let the dogs out wave or the Macarena, guys, we never heard from them again. You know, I mean, so you would assume that they're still riding that wave?

00:44:09.090 --> 00:44:12.690
No, no, but you don't know what their deal was. Right?

00:44:12.869 --> 00:44:34.260
They might have effectively been stopped in their tracks, because of their deal. And now they can't do nothing else. They couldn't make no more music. So they're relegated to do shows here and there. But I know everybody who's out on the road because I'm out on the road with them. And we do the I love the 90s tour we do everything is there's a certain amount of rooms, they get to do stuff. And we really get to do stuff now.

00:44:34.260 --> 00:44:37.590
Like it wants to open back up.

00:44:34.260 --> 00:45:01.769
We booked solid for the rest of the summer. There's on the weekends, right? And we're about to do a tour, but I'm not about to do tour for that little bit of money. Because I don't even really want to do a tour because I'm doing everything else. I'm doing SEO I'm doing voiceover I'm doing movies, I'm doing television, I'm training. I'm preparing. Everybody's like DC you can't do everything. I'm like, okay, I can't do everything. Yes, okay, yes.

00:45:01.769 --> 00:45:04.739
Okay, but I showed enough can be prepared for everything right?

00:45:04.769 --> 00:45:58.980
Like you, right brother the egg, hey, man more power to you. I'm like this full, he will be telling me that I can't do everything. And then I tell him I prepare for everything. And I just don't told him the same thing in a different wording, which means the same exact thing and now the approve of it correct, right like people see the ones that thing that I have learned how to do over the years is sequester my ego, and my pride, because that's what brings you down. That's what makes you old and bitter. That's what that's what gets in your way. And I could take any negative emotion pain, fear, envy, sadness, despair, suffering, fear, something like Yoda. And I could take all that not every activity viscerally, but put it in my pocket and use it for fuel. Right. And that's what I do. And that's what keeps me going. And you don't deal with it right then and there.

00:45:56.820 --> 00:46:35.639
But you hold it in to you have have a reason to use it. And because I'm an actor, I got reasons to use all these, all these experiences, because I'm a voice artists, I have reasons to use all these experiences. And when I get pissed off when I'm happy, and when I I can go right to it. Now I don't have to be a character or caricature, the character becomes me and is real. And you just keep your ego. You know, I love being wrong. Right? You know, you have organs when something was so it would you know, like you see people arguing, right? They arguing about the dumbest stuff, and they just keep throwing stuff in because they want to win an argument. And they just keep going further and further down the rabbit hole. Right?

00:46:33.119 --> 00:46:48.900
Yeah, I mean, I don't be arguing with folks, I just let them right. Because what happens is, you are you know, that person is arguing themselves into a false hole into an untruth hole. And now you're stuck in that hole.

00:46:49.079 --> 00:46:54.989
And you believe all that stuff that you tried to throw out there just to win the argument.

00:46:51.570 --> 00:47:11.369
Now you are truly lost. And I'm like, going down that hole because I'm about to I was wrong. Because I know being wrong is the path to being right and being wrong and admitting that you're wrong kills your ego and your pride. And it hurts.

00:47:04.650 --> 00:47:25.050
And it by no means is easy. But over time, you don't be in your emotions. And you see things clearly. And what used to stop you from doing something has no power over you anymore. Right?

00:47:20.460 --> 00:47:53.519
And that is how I'm all everybody's like, how do you do this? And how do you think and how do you feel? I was like because I don't? These are the things that I've done. I was just on my voiceover coach and it was like we even do voiceover because I had to tell him all the stuff I did this week. He's like, man, he said the way you say things is so different because you always beside and then from book, you actually lived all this. That's what that's the stuff people want to know about. You. I didn't think this was gonna go this way when we got on this podcast, did you?

00:47:53.789 --> 00:47:55.800
This is a whole nother thing.

00:47:56.699 --> 00:48:02.849
Honestly, I was expecting anything. I'm open to any experience. Yeah, now you're going drop like I I'm here. I'm listening.

00:48:02.880 --> 00:48:35.760
Yeah, you see, I'm saying is, this is what I've been through. Right. And like I said, I've been you know, I owe it to my parents why I'm a hustler. Because, yes, it's all the time I've been. I've been steaming collard greens and shucking peas as I was five years old, my mother had a prep cook, right. And my father, he had him a little Dubois because I had to do wash the cars, cut the hedges about the lawn, I do all that stuff. And they had a risk. They had a reward, consequence thing with us. You know, they they gave us money.

00:48:36.090 --> 00:48:47.550
But it was like, Well, if you don't clean up if you don't cut the grass can't go play with your friends. If you don't go to church on Sunday, you can't play football on Sunday, because he's love play football on Sunday, after the bronco game, right?

00:48:47.550 --> 00:48:54.929
Because Bronco starts at two ends at five. We got two hours of play before he started right.

00:48:50.130 --> 00:49:00.960
Come on down. Go Orange Crush baby. Exactly. He's saying and that was that was our highlight of the week. Right? We were like we had the front yard for it.

00:49:01.380 --> 00:49:43.679
And you don't get to play football. Hey, you learn after a while that you don't need to do you don't buck the system just do the work. And then we had a big blizzard. You can relate to this. We have I think it was like eight nine so we had a big Blizzard and we're the only family on the block to have a snowblower. And we did ours in about 20 minutes maybe more brother named Mr. Grant was struggling next door we went did his snow. We did everybody in the block. Right? We just did it because you know we kids playing us know. Sure. And that whole next week we're coming home from school and a boy come in like, yes, like it all for you appreciate you doing my walkway when

00:49:45.000 --> 00:49:47.639
you did it for free, and then they give you like a tip afterwards.

00:49:47.730 --> 00:49:52.139
That was when that was when a true hustler was born.

00:49:52.260 --> 00:50:21.000
Yes. Because I had I had I had a paper route after that I had worked in the ice cream shop after that. I worked as the AV department at the University and I start working in restaurants I can't I can't walk first learn how to learn tactic and in my teenage years because everybody used to drive around trying to find a job and couldn't find one. I was like, you're doing it wrong. So don't get me to the Yellow Pages. I said, Where do you want to work? Don't work in a restaurant. I like cool. Hey, how you doing? Are you hiring today? No. All right. Thank you.

00:50:21.510 --> 00:50:24.059
Hey, are you filling chemical fill out application today?

00:50:24.360 --> 00:50:31.739
We're not hiring. Okay. Thank you. Hey, are you guys hiring by chance? Yes, man. This girl just quit. If you can get here today.

00:50:31.739 --> 00:50:34.320
I got a job for you cold. There you go, brother.

00:50:34.619 --> 00:50:36.179
I love the Yellow Pages hustle.

00:50:37.110 --> 00:50:40.469
Learn how to learn.

00:50:37.110 --> 00:50:46.320
Yeah, right. Yeah, you can cover you can cover 100 times more great. I could have made 100 calls that day. I had 20 jobs.

00:50:42.780 --> 00:50:48.449
Anything I wanted to do back then. You know, I always had a job.

00:50:48.480 --> 00:51:23.280
You know, it's interesting. Like, especially like in Colorado. I live on the West Coast now. And like, it's interesting, because there's like the East Coast. My family's from the east coast. And like, there's a hustle mentality out there. Right. But like in Colorado, it always felt like a lot of people weren't there. And so if you were a hustler, you could get after it. Like you were already like 10 steps ahead of people the best kept see people were like too nice or something's but you so you could just like step up and be like, well, I'm gonna like either undercut the other guy that's mowing the lawn or shoveling the snow. Or it was just like, as long as you were out there, and you were like, confident like, yeah, I can do this best. Like, I feel like you could just mop up because you gotta

00:51:23.280 --> 00:51:40.380
look at it was it was a bet in Colorado. Everything was nature. Everything wasn't condensed. That's right. So there was more stuff for everybody. But I don't have to really compete with nobody to cutting along because there was enough law for everybody to cut.

00:51:36.030 --> 00:51:40.380
Yeah, you can come in New York.

00:51:40.380 --> 00:51:43.050
You want to go I have five Brian got a lawn seven.

00:51:47.309 --> 00:51:49.559
lawns there have like, yeah, they got the in house.

00:51:49.559 --> 00:51:51.630
Yeah, we're in Denver.

00:51:51.750 --> 00:51:55.829
I was in a park Hill.

00:51:51.750 --> 00:52:50.550
Oh, yeah. Yeah, yeah. Went to manual. Right. He did. I was staying by stable airport when it was the airport. Yeah, like all that. And I had the greatest childhood ever, right. I really didn't want to bless a second went to Catholic school, but I stayed in park hill with my friends. And we had I had the best of all worlds. And I know, you know, but I learned how to hustle at early age because my parents were from the south. And they were like, you always gonna be able to take care of yourself. And now I do not fear work, because I know there's no way under it. There's no way over it. There's no way around it. Yeah. The only way to do it is through it. That's why I take on anything. I want it to be hard, because I know nobody's gonna try to do it. Because it's hard. It's challenging. And I know that if I just grind on it long enough, just like with this acting, everybody be in a emotions because I've been dumped on 20 auditions and I can't book the thing. I was like, Man, I'm trying to do 20 auditions a day, because I know it's gonna take 1000 audition.

00:52:50.550 --> 00:52:52.170
So let me get this over with quick.

00:52:52.199 --> 00:53:03.599
Yeah, that being said, it's like hearing, like, especially acting my friends that are actors that like they're like, they'll go out for a partner. They'll be like, nope, you're too ugly. Like it's so it's like you can see

00:53:06.239 --> 00:53:14.460
Yeah, you can look exhusband, you can be too short, you can be confident though. It could be everything. It has nothing. You

00:53:14.460 --> 00:53:17.550
and i, you and i the bald men with beards, we're just we're reading a

00:53:18.239 --> 00:53:19.949
b&b. I'm the only one with hair right.

00:53:21.119 --> 00:53:33.929
That's why. That's why I wear this beard because there ain't nobody in my lane. There's very few people in my lane and all the people that are in my lane that got this beard have been doing this for 3030 years.

00:53:30.750 --> 00:53:38.670
So I've got work to do. Catch up. Yeah, but I've caught up quick. There's only been active for two and a half years to three years I've been acting.

00:53:39.000 --> 00:54:21.750
And I've already booked about five TV commercials, done a bunch of I've done a lot of stuff right on camera. And, you know, just I keep booking, I do four or five auditions a week, sometimes four or five auditions a day. Because I figured out different ways the pandemic changed everything because for me, I said, I'm not gonna leave this earth regretting. I didn't do something. So I trained for everything I've got, I've got because what happened is half the educators in this country went back to school to teach and a half, almost like I'm not going to be running last year's kids. And what they did is they went and they got they changed their paradigm and they went and got on all the tutoring sites.

00:54:19.110 --> 00:54:39.809
Yeah, there's a site called y Zed calm, wy ze a NT. I jumped on that. I got better at everything that I wanted to get better at, just like in two or three sessions, because now you're being taught by a Juilliard actress, or you'll be taught by a college professor, you've been taught by a Harvard music theory specialist, right?

00:54:39.809 --> 00:54:55.079
You've been taught by the people who actually do it and been doing it. And then that same person that was teaching in the class teaching the whole class was $60 a day is now teaching one kid for $60 an hour. Take it in, I just took advantage of it.

00:54:55.110 --> 00:56:13.079
And I said this and that's what I've been doing and like now, I'm back into music production because I said I want to leave this earth without be able to make music again. And I'm not trying to be an artist, but I still love making music. So I reached out God, I had like three, I use Studio One, I learned how to use machine. And then I said, I'm gonna do even better I went to the engineer who built the software. In Germany, Greg source really realized, Hey, man, you know, I see some of your videos out there how much you charge for now, I don't care how much cost what you're doing, what's the ticket? He's like, you know what, I'm busy. But I like you, me to take you. And now me and Gregor Brill, one of the engineers in Studio 151 of the, you know, biggest dogs out there is training me one on one. And not only is he trained me one on one, but he's training me one on one in a custom way that's customed to my workflow. So now that I can learn this dog by doing all these auditions every day, and cutting them up learning about, you know, compression and equal equalization, learning how to make beats learning how to use our prejudice, learning how to make movie trailers, all because it's my workflow now, and I'm learning this dog from the best there is, and we're making this only been three or four years, and now I'm making songs again.

00:56:09.659 --> 00:56:38.940
And now I'm not trying to be an artist. Because that don't make no sense. But I can if I'm auditioning for Christmas movie in July, I can make a Christmas song and submit that with my audition and say, Yo, this is what we can do. And now I'm in a movie and got a Christmas tracking it and then people hear that Christmas tracking like, man, I like that track. What is that? It's like that's DC tagging. still making

00:56:42.300 --> 00:56:43.079
keep on rolling.

00:56:43.110 --> 00:56:57.840
Yeah, as opposed to Hey, y'all. I'm putting out a new record. This is my chance to do it again. I'm putting out a record will you like me? Man DC need to sit as old as now. But yeah, you see the trend? You see the you see the difference?

00:56:57.989 --> 00:57:24.659
You're going for that he got on board? Because Because multi side this side, I gotta have everybody's approval. I gotta just be stupid about it. But this side, I get 300 G's up front. And I'll have to do no work. And I forget about because now if it's a halfway decent record, or halfway decent movie, that's a pension plan because it's a Christmas song which will be played every year Christmas time. And if they don't want it, I can license it next year because I own the rights to all of it.

00:57:24.690 --> 00:57:27.360
Is that Mariah Carey shit. That's that strategy.

00:57:28.920 --> 00:57:36.420
Yeah, she murdered she she straight just off of that record in that one. Right?

00:57:32.250 --> 00:57:52.920
Because every year it is the number one Christmas song out there. Oh my god, it is gonna be in forever our Christmas movies at one time. Every year. That is a pension plan. You don't have to do nothing else for the rest of your life. You probably just get stuck. That's one thing.

00:57:53.039 --> 00:57:55.889
That's one regret. Like I have.

00:57:53.039 --> 00:58:11.039
I have very few regrets. But one of the regrets I have is like hustling for stock back in the 90s. Right? Because Atlanta is more said she did. She did she did a commercial and a song and they were like, We can't pay you money. But we can give you stock. They gave her stock.

00:58:11.039 --> 00:58:18.719
Yeah. And when that company drops, she was worth $250 a week for her from Atlanta is more said $250 million. And you haven't heard from her again.

00:58:18.869 --> 00:58:31.139
Right? She lives up in my neck of the woods. I actually see her out on the beach every once in a while and she's doing exactly because she got that lick. She got a little ball licks. It's like Tom Cruise or Tom Hanks with Forrest Gump.

00:58:31.139 --> 00:58:37.800
He's like, Yeah, get paid. He didn't give me residuals oh man made so much more than he would have made getting back. Right.

00:58:37.858 --> 00:58:54.809
Yeah, that's how that's how we've done this Geico commercial because the Geico commercial coming back and you got paid in Dogecoin. And again, and again. And again, like this Geico commercial, like, now we're campaigning for kleos and all that, and I don't care about campaigning about winning, I just want the press release juice.

00:58:55.679 --> 00:59:28.829
Thanks for listening to the culture podcast. We'll be right back after a quick word from our sponsors. Bruce is an electric toothbrush that will change the way you think about brushing your teeth. with powerful Sonic technology in ultra gentle bristles. The brush redefined what it means to have super clean teeth. It's like that feeling when you just leave the dentist a fresh whole mouth clean every single day. our listeners get 15% of their total purchase with code pod 15.

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00:59:40.949 --> 00:59:46.500
They represent a culture that represent the culture podcast.

00:59:48.599 --> 01:00:04.289
No month ago we were we were the grand the grand marshals for the Talladega 500 NASCAR a whole nother world but I've dropped the press release.

01:00:01.320 --> 01:00:06.869
Because I knew it was big and all the press releases a Trojan horse for me,

01:00:06.900 --> 01:00:08.820
they bout to pull out the boom, there it is called.

01:00:09.690 --> 01:00:29.159
Right and then Twitter blew up and it's like they need to do this every week, because it was so high. And we just did a video, right, but I put that production on that video. It was crispy, crispy, clean, and they loved it. And now we're on we're at a we're in a whole nother lane. Mm hmm. Literally, right.

01:00:29.159 --> 01:01:12.750
He's gonna say, and and gals gonna call out they want to give me a dry, give them like you can, we're gonna put you in the car, you can drive around, like I don't. I don't need I'm cool on that, right. But I knew what it was right? I knew that I had a chance to be rah rah about tag team, and then get my stuff out there too. And talk about that I want to be in the Mandalorian talk about that. I want to do this and want to do that because you never know how it's gonna go. And I'm not expecting anything from it. I just throw it out there. But what it's done is not only when I do a press release, I get 300 entities that pick it up and drop it but that's 300 do follow links back to my website, which makes my website a nuclear power engine for anything I want to do in the future.

01:01:13.079 --> 01:01:16.559
That has made this go viral. Somebody's gonna holla at you from Disney for real.

01:01:19.199 --> 01:01:37.110
And that's the issue that's facing baby Yoda. No, because like, yo, he has the beer. He has a skin tone like he saw garowe right. They're like, yo, drop him in the dog. Like he's Yeah, like, yo, we will talk more Oh, Forest Whitaker for your I did that. introducer gotsoccer are here I got to be a little Yeah, but you

01:01:37.110 --> 01:01:40.949
know, you see the software and the bad batch.

01:01:41.309 --> 01:01:41.909
Yeah.

01:01:43.710 --> 01:01:46.920
But you know what?

01:01:43.710 --> 01:01:46.920
Amen. I love Amen. Clone Wars.

01:01:46.920 --> 01:02:05.190
What? The Clone Wars was kind of kind of lame at the beginning, but I watched every episode, right? And then it just got, you know, it was about the story after that. Right. And that was like even even rebels was like that story was you know, now you know that all these stories lead somewhere.

01:02:05.309 --> 01:02:08.969
Yeah, I mean, I mean, I mean, Dave does Dave Yeah, man.

01:02:09.000 --> 01:02:38.219
And then just the last season of the Mandalorian where it just, you know, just those three episodes when you know, the first one with a Mandalorian girl she showed I was like bananas. Everybody's like Yo, but then when it's off atomic Hey, I was just like, oh my god, but then down Luke. I know that everybody cried you could not help but cry. Yeah, because it okay. For sure. It was nothing there is nothing there is nothing in the history of it.

01:02:35.519 --> 01:02:45.059
That has been better than that moment right there when you seen that extra income. And he was like, wait, what what the fuck?

01:02:41.489 --> 01:03:41.340
And you knew that Luke? You couldn't have done this on that green lightsaber that Black Glove you didn't last show shit you was like what? And it just it just it It hurts you so bad that it was so good that it was just beautiful man. You know what I mean? And it's like you trust them to win anything any know that they can come with a fire or whatever it is right and just these first was a five this is Episode Five today just the first five you just can feel that it's grown into something that's gonna be dope jacket a bad batch of fire bad batches fire as hell right the bad bad the bad batch you know that there were certain clones that you know live their lives out fully bricks and all the other ones and nim is gonna be the same so they can run this for a minute. And they can just tie in all the little things that you might have seen for a second and a Star Wars movie and then just hash out the whole a whole new thing that leads it back into something else that leads him to something else

01:03:41.489 --> 01:03:48.960
so you know don't get a messed up man black people watch Star Wars we rock with it. Don't think it is a George Lucas thing No, no, no Didn't we thought

01:03:49.380 --> 01:04:02.010
man I watched Star Wars in the movie theater when I was a kid and and I'll never forget it what it did to me and then what really blew me was a the second one returning to Jeddah now. There's a second one

01:04:02.039 --> 01:04:03.360
No, return to Jeddah.

01:04:03.389 --> 01:04:14.550
Yeah, return to jet I was in the snow. Call, man. You got it in the snow. Come on, man. But Yo, that was the greatest thing ever.

01:04:14.639 --> 01:04:23.849
This will sound weird, though. Right? But like for like for Star Wars for some people like your song. And their things like it inspired so many people.

01:04:20.190 --> 01:04:26.130
Even if they don't shout you out the way they're supposed to.

01:04:23.849 --> 01:04:26.130
Like you hear it in that sound.

01:04:26.159 --> 01:04:44.519
You hear it? The way they try to get you know, the DJ and emcee just going like that and just get the party rockin like your phone, so many people. And like, I'm not gonna get the whole respect thing. But like y'all just, it's amazing, like that period of time with Joe and the 69 boys and everything going on the south. Does that sound nice?

01:04:41.099 --> 01:04:44.519
It was crazy.

01:04:44.820 --> 01:05:01.710
And I spent no from nobody. But and you know, but I know I've been blessed with the ability to touch the world because I've done it several times. And I have a responsibility. Right? My responsibility is just keep hustling. Keep teaching, teach.

01:04:57.449 --> 01:05:15.510
talking to people. And keep spreading this, you know what I'm saying? Because, you know, I've been blessed man, I can tell you because I'm close. I'm healthy and blessed. I got a brain that can figure shit out and make moves that serve me.

01:05:10.440 --> 01:05:35.789
And I'm always All right. You know what I'm saying? Always that there's always I always got money growing here and money growing there. Am I where I want to be? No, because we go through things in life. Right? But I am good. Right? I am good. And I foresee I foresee something so big that it's just you know it.

01:05:31.409 --> 01:05:51.150
All I'm doing is scrambling to be ready for whatever comes my way. Because if I'm not ready, it's my fault. And that's why I hustled so hard. You gotta be ready, man. Preparation is everything. If you don't have the preparation, man, it's gonna come and hit you in the head and you'll be like, what was that?

01:05:48.690 --> 01:06:00.719
But just don't roll down the street because you didn't see it coming. You know, I'm cutting demos for everything are doing promo doing nature shows. I'm trying to have a cooking show.

01:05:57.539 --> 01:06:06.389
They pitched me in shows, they pitched me for all kinds of stuff. And you just never know which one is going Potter.

01:06:03.179 --> 01:06:11.219
Right? And sometimes you got to say no to like, I appreciate it.

01:06:06.389 --> 01:06:19.559
But that's not gonna work for me because I'd have to stop all these 15 other things. I'm doing that kind of work together.

01:06:15.630 --> 01:06:19.559
Right? Right. And you just Amen.

01:06:19.559 --> 01:06:27.420
But I am and I really want to thank you for having me on because I learned more by running my damn mouth and I have learned a lot tonight. Well, let's stop. Let's stop.

01:06:28.800 --> 01:06:40.949
I just did an episode where we break down our top beefs or distracts? Did you guys have any hip hop beef? with anybody? That was just a party group. Fucking with no butter?

01:06:40.980 --> 01:07:00.090
No. Okay, so so you know, of course, everybody thought we have B. Media played out with 95 sound but Oh, yeah, like, you know, my thing was, I never entertained it man because we were gone. getting money. I don't have time for all that other stuff. I was gone day one.

01:06:56.130 --> 01:07:03.090
What I say I saw I gave my two weeks notice and we was a month and a half. We was platinum.

01:07:03.480 --> 01:07:09.510
Just think about that. and a half. That's kind of things that blew it up a table blew up because I worked in Magic City.

01:07:09.510 --> 01:07:34.409
I had everybody I had people in the industry. And love was one of my best friends and lover who's a lover and lover as the number one show for rat are only showing rap. Yep, yeah. The platform back then, which is yo MTV Raps. He hears won't get is like, what the hell is that money. I was like, that's my new record. He's like, What? Give me that. Again. Like I said, I can't do that with no data set.

01:07:30.960 --> 01:07:45.900
I was like, ah, give me a couple weeks. I had some fun. And I was already gone for Magic City. He came back on my hometown Majesty, I gave him mine on Friday. That Monday, he went back to New York and him and Dre play whoop, there it is the entire show.

01:07:46.409 --> 01:07:51.480
And I watched I watched that on YouTube as fuckin rad man, I love

01:07:52.829 --> 01:08:03.929
the Chicago Bulls when their third championship. And because it's Chicago is going to be aired on WG n, which is a nationally syndicated station.

01:08:00.090 --> 01:08:58.109
There's only two of them back then. That's why everybody loves the Cubs and the Braves. TBS and wg n. Yeah. And they played that that that parade and it was a half million people in Grant Park and all the bulls on stage chanting walk there, it is the same time in the world side. And we was gone. So I have no time for No, because I was gone. I was getting paid for. Right. So it was basically caches if you can, but we don't. It's always been like that. So people try to act like I don't know what people try to act like I just know that, you know, when I see people, I'm always cool with him. You know, I'm cool with your dog. You know, even though you might harbor something, you know, just don't burn bridges, man, it ain't worth it. And you could you could use all that as fuel. So I've always been able to take negative things and turn it into something positive that served me that's what it's all about. And you keep your emotions out of it. And you can come up and you can do everything you want to do in life. So

01:08:58.140 --> 01:09:05.100
I feel like that's the like the the net of this entire show is like be ready to learn and be ready. Like it's right.

01:09:05.130 --> 01:09:05.640
Yeah.

01:09:07.470 --> 01:09:21.600
Learn learn how to learn. Like, if I get an email that's long. You guys don't got long emails me like man, why similar as long as email, but then you're like, Okay, you try to refer read the first two lines. Now you Daydream and you can't even get into it. And it's like, you don't even read it.

01:09:21.600 --> 01:09:28.380
you procrastinate, but not me. I thought an AI now that emails being read to me. And I'm reading the rest of my emails.

01:09:28.380 --> 01:09:30.569
And I'm like, wait a minute.

01:09:28.380 --> 01:09:56.399
That's interesting. Now read along with the AI that's reading to me now retain more information. There's a bars and I'm still doing ours, right like that. Learn how to learn email, podcast. Or you can take this podcast, and you could throw it into AI and I'll make a transcript that you can put this transcript in your description now, when Google calls all you across all your YouTube videos, they'll see all the words that match each other and then they'll start putting it where they want to put it sir. Boom.

01:09:56.489 --> 01:10:10.859
It's about optimization. It's about giving the bot what it wants. The bar has rules. All you got to do is follow the rules, but people don't want to put in the work. Took me 10 years SEO, and it's a moving target. And I'm still getting, you know, I'm still learning.

01:10:08.010 --> 01:10:25.859
But I know that I'm not gonna stop because I know how to get in front of everybody. I know what social media is social media is not about life. Social media is about engagement. How many people is like, I fucked with them? Let me holla at them.

01:10:22.170 --> 01:10:31.560
That's engagement, not the attention I need to teach you.

01:10:25.859 --> 01:10:41.159
So let me show my booty in front of my tic Tock career. That's not what you can take. You can take this one podcast and turn it into 50 pieces of content.

01:10:41.489 --> 01:10:46.829
And, or and optimize it and organize it and it will serve you in ways you never could imagine. But that takes work.

01:10:47.130 --> 01:11:05.579
Right? It takes it takes skill, it takes understanding it takes knowing when something is obsolete, knowing when something Google switched it out towards something that was popular. It's now a penalty, so I can kill your site, so you better be on top of it. I leave y'all with pre shots. I have me Oh man. I'm hungry as hell.

01:11:06.810 --> 01:11:09.390
Go watch this.

01:11:06.810 --> 01:11:09.390
Watch the next beat the Hawks.

01:11:09.630 --> 01:11:11.729
I'm sure you're rooting for Hawks. Oh.

01:11:15.930 --> 01:12:14.609
Right now, man, Nah, just like I just like, I like basketball overall. He's like, on the team I like is the Broncos. I'm doc cuz I work cuz here's the beauty of it. My biggest hustle was working. This was my biggest hustle. I said, Dad, I got a chance to work in my high stadiums. Like you ain't doing it. I was like, Dad, come on. I was like, 16 is like, they just don't take advantage of us like that. Just let me try his luck. All right, I'm trying to tell you. I worked in my high stadium a Denver Broncos game, I came home with $300 worth the court. My father was sat there and watch me count of $300 that you made on that from that? I was like, yep, he couldn't even say Listen to me, right. But that's the beauty of things like that, when people tell you people that you're gonna have people that you know, people say don't hang around negative people I like keep them close to you as they can. Because the people that are most negative to you, and people that love you the most. They just don't know no better. They just try to look out for you. And there might be a little hate in their little envy, but not really. They're just trying to look out for you.

01:12:14.609 --> 01:12:38.970
And that's all they know. But they're the quarter game. But they ever they're the ones that, you know, what did you know there are consequences for telling somebody that they don't know what they doing, and then they come up. And the one thing that I've always been able to do over and over again, is when somebody tells me I can't do something or somebody do me wrong. I've been blessed enough to be able to just see them again and look them in the eye.

01:12:35.069 --> 01:12:38.970
And don't even got to say enough

01:12:39.000 --> 01:12:44.819
just putting balls before you go man we asked we had we ask everybody this?

01:12:41.460 --> 01:12:47.340
Who's your top five that are alive? Oh, no. I even music.

01:12:48.869 --> 01:12:54.510
I heard I heard you say that you only listen to Jeezy when you're working out. Like that's the only music you listen to like music.

01:12:54.750 --> 01:13:09.359
Okay, so here's my amazing. Here's my workout. gz because I lived it with him. We were all in it together. He has the coldest line, I think to me one of the coldest lines ever, you know, hit the kitchen lights. cockroaches everywhere.

01:13:09.840 --> 01:13:14.250
Now hit the kitchen lights, not as marble floors everywhere yet.

01:13:17.550 --> 01:13:28.800
Talk to him. When I first heard it, I was like, and I can listen. It's amazing how I don't even know how I can listen to all those songs like that. So Jeezy what else is on there?

01:13:29.640 --> 01:13:34.229
Rick Ross, a couple of his first cuts, then you know Jay Z.

01:13:34.890 --> 01:15:47.729
Couple his first cuts. Michael Jackson. And what else? That's about it. Right? You know, for me there and I don't really listen to music. I don't listen to music anymore. But I will always forever be a DJ. And it never leaves you. I could get back into shape in a week. I just got to get the music but I can get the music because I always been able to get the music. Right so I don't have to listen. Yo Van Damme listen the gospel. But I'm a better artist now than I've ever been. I'm a better writer now than I've ever been because I know lyricism. I know how to write lyrics. I know I've done things where I've learned how to you know, I'm a comedian. So I'm taking comedy classes and comedy classes, the way you structure jokes. Wait a minute, I can use that for rhyming. Now I structured my lyrics like I structured my comedy. Now it's focused is laser is pinpoint. I'm not just talking about stuff. I can actually tell a story so well, and have your ass laughing to over a dope ass be intimate people can do that. Now it's gonna take some time to get to that. But then I go back and I'll take scat you know how Ella Fitzgerald and everybody used to scat back in the day and I take all that scab and I slow it down half speed and now you got Ron style. You could take a measure that and turn it into a rhyme style and rocket because they'd be really depleted if we if we didn't you slow it down, and we did it. And we did. Wait, wait, wait, we did it. We did. And that's a rhyme style. If you put the right words to it any nobody ever done it. And if you do it right people's looking at you like that was he was spitting bar, what the heck is that? I mean, you can mix them up, it just might be something that you just throw a little twist in, right? But then are you or could even be a court, it could be it could be your hook. Right? You just never know. But the fact that you've got those cadences down, and you got them all organized and ready, when you're trying to create, you just go pull one, and you know, it's gonna work because you've vetted it. See, I go deep, I am hip hop, for real in my heart. And I know what it takes every aspect.

01:15:47.788 --> 01:15:49.769
And that's what we do this for we do the culture,

01:15:50.038 --> 01:16:24.809
yeah. For the beats, from the lyricism, from the culture, from how to get in front of people, from the marketing to the press releases to the PR to every aspect of it, I'm in it. I always will be in it in my heart, and in my mind, man, now might not put that out, but I'm in it. Right. So for me, I'm still back in the 90s and the 80s, because that is hip hop than ever. But I but you know what the young cats do cats is making money, and I respected and I know how they doing it.

01:16:25.019 --> 01:16:39.929
And I could do it. But it ain't for me to do. But I understand it because I could take what they know and put it on my model because I tell these cats like you got something you worry about these young kids and you got something that they'll never have. You got to experience.

01:16:35.609 --> 01:16:43.229
What are you talking about why you were doing what they doing?

01:16:39.929 --> 01:16:47.788
You got experience. You can take what they do put your stuff on and then come with something new. But nobody looks at it that way.

01:16:48.179 --> 01:16:58.588
So it feels like I'm talking to Obi Wan for the first time. Like Yeah, yeah, changing my life. Yeah, who would love to play this back? I'm gonna play this recording tonight.

01:16:59.909 --> 01:17:02.430
Glad to meet you for coming by man.

01:17:04.199 --> 01:17:06.300
This is this is what's sitting in front of me man.

01:17:06.300 --> 01:17:22.890
Look, there's always something for I got this. I got stuff everywhere. That amount of stuff back here. I still boiled down to I'm trying I learned it all man, just so I can know. You don't mean I got everything, man. And I know that. I know that when I put my mind to it.

01:17:18.989 --> 01:17:25.619
If this is what I wanted to do, I could do it. But I would have to do it in a different way.

01:17:25.619 --> 01:17:29.279
Because society is society.

01:17:25.619 --> 01:17:47.039
Culture is culture. And you have to work around some things. You have to be innovative and you have to be different because you have to take what's old and you have to make it new again. I was on a zoom with a whole bunch of old rap cats and they was talking about we can still be Bible today and we can still do it today and they got some young cats on it like what you often tell young kids thing is like nah.

01:17:48.869 --> 01:18:02.640
You haven't is Mr. Deasy Glen will present I am before I go on my ended like this. Spray.

01:17:52.770 --> 01:18:06.869
sprinkle, sprinkle. Ultimately, they're better than the ice cream. Guys, man, I appreciate you.

01:18:18.359 --> 01:18:20.640
And my man Steve with

01:18:22.949 --> 01:18:36.869
some like this tag team back again. Check it to make good let's begin party on party people. Let me hear some noise. The season has come to the party over here. A party over there waving hands and he has to dairy. These three words mean you're getting busy.

Whoomp! There it is - DC Glenn Interview

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